Centrica: Inspiring a generation of energy entrepreneurs

How do you inspire people to build energy-related social enterprises?

Ignite is a new £10 million social impact fund, backed by Centrica.

For the launch campaign, we created brand positioning copy and a suite of films to encourage energy organisations and entrepreneurs to apply for funding, recruit Centrica employees as volunteers and position Centrica as a business with a commitment to developing a new generation of energy entrepreneurs.

Ignite is ahead of target on applications and volunteers and national and local press coverage.

ignite quote 2award 2

Launch Animation

Midlands Together case study

Meet the investment committee