A On A: Raising vital funds and awareness

How do you encourage empathy with a condition that many people want to shy away from?

Action on Addiction is a UK charity working to free people from addiction and its effects.

Action on Addiction’s Hope House centre is one of only a handful of women-only services in the UK. As well as recovery, Hope House is a centre of excellence aiming to share its learning for the benefit of women affected by addiction everywhere.

The charity’s challenge is that Hope House can only serve a very limited number of women. For Hope House to grow its capacity, Action on Addiction needs to increase its income. As such, they commissioned this film to help raise awareness of an issue that receives very little media attention.

The film will be launched later in 2015 as part of a fundraising campaign across live events and social channels.

ignite quote 2NYF logo AonA winner v1 2
Cannes Corporate